Vickie Émond, recognized for her talent in combining creativity with strategic vision, has been promoted to the position of Director, Brand Strategy and Design at Cabana Séguin. This appointment reflects her remarkable commitment within the agency and reaffirms the relevance of her expertise in supporting Quebec and Canadian brands in their development and visibility.

With more than 25 years of experience in the creative world, she has built her career in agencies and in-house, notably with iconic brands in the beauty and luxury sectors in North America. This experience has given her a unique perspective, able to capture the essence of a brand and translate it into bold, memorable and lasting concepts.

Vickie’s intuitive and pragmatic approach is characterized by constant curiosity and a keen eye for detail. She likes to get to the heart of the issues, ask the right questions and turn complexity into clear, rallying solutions. Her listening skills and collaborative spirit foster team buy-in around a shared vision.

Surrounded by an elite team that is deeply creative and experienced, Vickie helps shine a light on Cabana Séguin’s creative power. This team, whose exceptional synergy is built on years of experience, embodies the essence of the agency and brings fresh energy to every project. Together, they work to deliver concepts where innovation, strategy and originality come together seamlessly.

“Vickie perfectly reflects the vision of ‘Total image management’ that we have carried for three generations at Cabana Séguin: creativity guided by people and supported by a strong 360 strategy. Her appointment reflects our desire to offer our clients integrated support, where sensitivity, rigor and positive impact come together to build distinctive, lasting brands,” notes Mylène Duguay, President and CEO.

With this appointment, Cabana Séguin reaffirms its recognized expertise while resolutely committing to the future. True to its mission to “Establish the brand,” the agency harmoniously combines strategy and creativity to support Quebec and Canadian organizations in building strong, distinctive identities. It also makes it a point of honor to ensure perfect consistency between visual identity, the brand universe and communications.