Personnelle Baby is a private label brand owned by Metro that offers a selection of high-quality baby foods using 100% organic ingredients.

It was important to the client, that the design of the packaging quickly inspire confidence while maintaining a playful appearance. The product photo is therefore accompanied by friendly animal illustrations, straight out of the imagination of children’s book illustrator, Geneviève Godbout.

The intention behind the package design was to create sweet moments of togetherness at mealtime.