Personnelle • Hand Soap

Hand soaps that combine aesthetics and functionality.

Our aim was to develop a functional yet aesthetically pleasing packaging design for a line of hand soap products. We created a modern, minimalist design, allowing each fragrance type to be associated with its own distinctive colour code and unique graphic pattern.

The strong presence of the various graphic patterns offers a decorative aspect to each bottle, while being practical for consumers who can quickly identify the hand soap type. We chose distinctive colours and graphic patterns for each fragrance to create an easily identifiable and consistent line of products, that meet consumers’ expectations regarding aesthetics and functionality.