Parc Jean-Drapeau • Summer Campaign

A natural fit.

Parc Jean-Drapeau is an iconic Montréal venue for outdoor activities and cultural events. The agency created a visual platform with which to enhance the brand identity and promote the park’s summer activities in various communication media. The graphic concept of the campaign is a colourful collage of illustrative motifs and photographic elements, arranged in a circle that features various landscapes of the park.

In addition, the agency developed the slogan “Naturellement entraînant” for the campaign. This slogan is perfectly aligned with the strategy of showcasing the park’s outdoor assets and its uniqueness as an urban park.