CORPORATE RESPONSIBILITY

Corporate responsibility implies taking into account the impact we have on society, positively influencing our industry and those of our clients, promoting environmental sustainability, and ensuring the well-being of our stakeholders: our personnel, communities, clients and partners.

GOVERNANCE

From an entrepreneurial point of view, the importance of ethical business conduct is crucial and fundamental. Conscious of our deep involvement in our clients’ business strategies, we impose on ourselves a line of conduct of impeccable professionalism. As part of our normal business process, the effects of such conduct take the form of a policy of confidentiality and complete transparency with our stakeholders. The result is our ability to develop solid long-term relationships with our clients, maintain a low turnover rate among our employees, and maintain a bond of trust with our suppliers.

Pour soutenir cette culture, notre gouvernance s’appuie sur une structure participative incluant un comité consultatif d’employé·es. Ce mécanisme, jumelé à l'utilisation d'un guide de l’employé·e élaboré, permet de clarifier nos règles de vie et d'assurer que nos standards éthiques sont compris et appliqués par tous et toutes au quotidien. Dans cet esprit de transparence, nous partageons les résultats financiers avec nos employé·es et nous portons une attention particulière à notre système de rémunération et de bonification pour qu’il soit équitable.

De plus, nous évaluons constamment les risques liés à la cybersécurité et nous restons à l’affût des bonnes pratiques pour protéger les données confidentielles qui nous sont confiées. Nous sommes certifiées Women Business Enterprise (WBE) et attestées par l'Autorité des marchés publics (AMP).

La gouvernance chez Cabana Séguin repose aussi sur des principes de transparence, d'intégrité et de respect des droits des Premières Nations. En intégrant les enseignements de la formation sur la réconciliation, notre équipe est mieux équipée pour prendre des décisions éclairées et inclusives.

SOCIAL RESPONSIBILITY

Social responsibility means promoting improvement in various areas, including relationships based on mutual respect with our customers and suppliers. Also, to foster a healthy working environment and balance for our employees, we invest in them, whether in the form of education, training or knowledge transfer. We motivate and encourage them to realize their full potential, and to stretch their personalities and creativity to the fullest. Group workshops on physical and mental well-being are regularly organized.

As a company with WBE (Women Business Enterprises) certification, we encourage female entrepreneurship as a means of attaining gender equality and empowering women and girls on their personal and career paths. Moreover, our positions are more than 50% staffed by women.

Notre contribution à la collectivité s’appuie sur un engagement financier concret : nous versons annuellement 1,5 % de notre chiffre d’affaires sous forme de dons à des organismes à fort impact social. Au-delà de ce soutien financier, nous mettons notre expertise au service de la société en accompagnant divers organismes de bienfaisance par la création d'outils de communication offerts pro bono ou à coût modique.

At Cabana Séguin, we recognize the importance of building respectful and sustainable relationships with First Nations communities. Aware of the history and heritage of Indigenous peoples, we are committed to promoting diversity and inclusion within our company and projects. All members of our team have completed the reconciliation training offered by the First Nations University of Canada, thereby strengthening our understanding and respect for Indigenous cultures and traditions. This commitment is reflected in concrete actions aimed at supporting the socio-economic development of Indigenous communities and integrating their perspectives into our initiatives.

For over 25 years, we’ve been offering the RÉAL-SÉGUIN bursary, in honour of one of the agency’s co-founders, but also to encourage the next generation and to promote excellence in our industry. The bursary is awarded to a graduate of UQAM’s graphic design program who stands out for the quality and originality of their work.

ENVIRONMENTAL RESPONSIBILITY

At Cabana Séguin, environmental responsibility permeates everything we do, from business management, the creative process, production and the solutions we offer our clients, to our daily work habits.

Some concrete actions
Studio employees have received training on “ecologically responsible graphic communication,” which encompassed several aspects of ecodesign:

· the integration of sustainable development principles upstream of brand, print and package creation;

· basics of the print and packaging life cycle, and alternatives in printing;

· environmental legislation and declarations;

· responsible sourcing.

Used and non-confidential documents, papers or cardboard are given to the day-care services of certain schools for the children’s arts and crafts.

In the employee-run kitchen, we encourage the use of reusable materials. From cotton rags to compost bins, we use almost no single-use containers or linens in our offices.

In addition to regular recycling, reuse, recovery and resource-saving activities, where applicable, we systematically suggest to our clients solutions that contribute to better environmental management: the use of recycled paper and materials, FSC certification, water-based inks and reduced packaging.

Active and collective modes of transportation are encouraged and facilitated by Cabana Séguin, whose offices are accessible by public transit and nearby bicycle paths. Employees also have access to an in-office shower to freshen up after their active travel or after outdoor sports activities.

Several employees have received training on Web accessibility, thus allowing us to offer our clients the production of Internet sites or documents that meet government standards for Web access. This inclusive practice enables visually impaired individuals to access and make more effective use of online content.

Find out more about Web Accessibility

SÉCURITÉ

Nous privilégions une approche d'écoute active en mesurant systématiquement la satisfaction de nos clients sur des critères de créativité et de qualité technique. Cette rigueur s'étend à la protection des actifs de nos partenaires par l'application de protocoles de sécurité stricts.

Our desire to encourage concrete action towards a better world is sincere. We’re always on the lookout for new ways of doing things and best practices that can have a positive impact on the lives of everyone on our planet.

Contact us if you have ideas to share, forward-looking projects to carry out, as partners or collaborators. We’re open for business!

Contactez-nous si vous avez des idées à partager ou des projets porteurs d’avenir à réaliser, comme partenaires ou comme collaborateurs !